Here is the thing, picking the ideal paint colour for your commercial premises is not something that you should take lightly. Remember, other than the customer demographic, the industry of business, as well as the context of your surroundings, which determines the colour theme selection, your business’s aesthetic and your intended clientele is also something that you need to keep into consideration. Let’s try to put things in context here – why does the colour matter?

The psychology of colour branding

Certain colour elicit different feelings, and this is something that businesses acknowledge, and keep in mind when selecting a colour scheme for their premises. For instance, traditional businesses choose neutral colours, while fast-food businesses go with bright yellow colours, as they are associated with certain foods. The hospitality considers white colours as they evoke feelings of cleanliness as well as the interest of the well-being of the customers. The yellow colour elicits comfort feelings while red does impulsivity and hunger. Green elicits serenity feelings, which are peace and calmness, and it mostly applies in medical centers. Blue is associated with rest and cleanliness, and it’s also associated with communication. With this in mind, you will understand why paint colours are so crucial.

So, what paint colours should you go for?

Exteriors – depending on your industry, the most common colours include; neutral colours, mid to light grays, and browns. Keep one thing in mind, you should use complementary colours – two colours, where one is the base and the other is used as an accent. Also, the colours need to align with the scheme of your brand.

Interiors – when it comes to the interiors, the approach will be different, as you can stray away from the brand colours a little bit. You see, the exterior colours are meant to draw customers to the premises, and when they come in, you need to make sure that they feel at home. Now, the best colours to go for are neutrals and whites as they are not overwhelming. To make it better, incorporate pops of colours around areas such as the door frames and foyers, failure to which might make the base colours a little boring.

Final word

Get in touch with our Los Angeles commercial painters today and we will advise you on the most ideal colours to use. With our years of experience skillsets, you can trust our advice fully.